Greenlight blowing up!

As we might have expected, the more we have going on with Greenlight, the less time we have to blog about it. So, apologies for a couple of weeks without an update. Here are some of the highlights of the last couple of weeks, in no particular order:

* Greenlight is featured as one of four startup small businesses on AOL's new "online reality series" The Startup. The first installment is their summary of how we got here (and around lunchtime on Tuesday 8/19 our grinning faces were featured on the top newsfeed on the AOL home page, along with Shania Twain and Celine Dion!) We'll be blogging about issues of interest to the small business world (as opposed to the book world or Brooklyn): how we formed partnerships and found a space, setbacks we experienced, our marketing plan and financing and all of that. Yet another way to follow along with your local indie bookstore -- we're grateful that AOL approached us and looking forward to how the series plays out.

* The third installment in our architect Fred's renovation blog on Brownstoner went up: check it out for some insights on bookshelf design, and some interesting architectural jargon.

* We made some important aesthetic decisions: the exact shade of wood stain on the bookshelves (as noted on Facebook), the design of the cash desk and other architectural elements, the placement of speakers (for ambient music and events). Interior design is no joke, y'all -- making these decisions was often agonizing! But we're so happy with what we ultimately chose -- we think you'll like it.

* We're in the process of interviewing some of the top candidates for Greenlight Bookstore staff. This too, obviously, will be a tough decision -- all the more so because there are so many awesome, qualified book people to choose from! We're hoping to get a team in place in time to help with setting up the store before it opens, so we're on a fast track -- we'll hope to introduce our crackerjack booksellers to you once the roster is confirmed.

* We're working on pulling together our backlist orders: the bulk of the store's inventory of books. After some negotiations with the major wholesalers, we're placing our major initial order with Ingram. This involves looking carefully at around 24,000 lines of an Excel spreadsheet to make our best guess at the core books our store should stock (knowing full well this will begin to change and evolve immediately when the doors open). Some late nights and early mornings have been experienced.

* We've also continued to meet daily with publishers to order the frontlist titles for fall -- so much good stuff coming out this season!

* We ordered computers -- Jessica now has 9 large boxes from CDW sitting in her apartment, awaiting configuration.

* We bought some display tables. One is a former library table; one is an industrial sewing machine table topped with a church door. (That one took two trips.) We love them -- they go with our best of the old / best of the new / funky / welcoming Brooklyn vibe. These are now sitting in Rebecca's living room, and will hopefully soon be joined by others.

* We went to the New York Gift Show on Sunday (as many of our bookselling peers and other retailers will do this week), to find some great greeting cards, journals, kids toys, and other sidelines to round out the bookstore's offerings. We found some great products and beautiful designs, and experienced some surreality as well (watch out for the animatronic life-size orangutan, and stay far away from the realistically breathing stuffed cats.)

* It's been pointed out by some of our fans (hi Mom!) that we haven't posted a picture of the storefront since its total conversion to green. So, see below! You can also catch a glimpse of the small painting in tribute to Robert Fulton, to the left of the storefront above the pink-and-blue entrance to the apartment buildings above, and get a little bit of a feel for the stretch of Fulton Street where we'll be making our home.

Thanks for reading -- we'll keep on keeping you posted!

Counting Down, Ramping Up

Okay, now it's getting serious.

I've left my day job to focus full time on Greenlight Bookstore business -- and the countdown to opening day is beginning!

As we've mentioned elsewhere, we're hoping to have Greenlight Bookstore open for business sometime in September (earlier would be better than later, but given the many factors that have to come together, we're looking at a pretty wide window).

Some days that seems very far away -- and sometimes it seems like tomorrow, as there is a LOT that has to happen between now and then! With that in mind, all kinds of things are now beginning to ramp up -- here's a little bit about where we are right now.

Last week, after lots of bid-sifting and negotiating (thank goodness for having a partner who is a good negotiator!), Rebecca and I signed a contract with Hugo Construction, a general contractor based here in Brooklyn. They're a great firm that has worked with our architects before, and they can do the work within our budget and time frame -- hooray! You may see them at the space this week, bringing in materials and doing the last bits of demolition.

And starting next week, our architect Fred Tang of deFT Projects will be blogging about the construction process on the fantastic Brooklyn real estate blog Brownstoner! So I won't tell you too much about our building plans here -- I'll be linking to Fred's posts where you can get a more in-depth view of the project (and lots of pictures) from a real expert.

In the meantime, we're working on the other side of things: the books we're going to sell! I've made buying appointments for almost every day in August with sales reps from the various publishers we'll be buying from. We're also working on getting a "suggested opening order" from a book distributor -- that's a list of bestselling titles in the areas we cover, which Rebecca and I will look through and edit to determine the books that will be in the store on Day 1. Looking through the lists and catalogs is in some ways the most fun part -- it's certainly what we got into this business to do! I feel especially lucky that we're opening this fall -- everything I hear from booksellers suggests that there are a ton of great books being published this season, so our "New Releases" display is going to be fantastic.

And there are a million and one other things, of course. We've applied for and received our Certificate of Authority to collect sales tax, so we can send our Resale Certificate to vendors and buy wholesale. We've purchased our inventory and point-of-sale software (it's called Booklog), and we're working on finding a good price on the computers we'll need. We're working with the American Booksellers Association to get set up with their website platform, which includes e-commerce (much more on that in a later post!) We're working on creating a logo. A bit later we'll need to sift through the many wonderful folks interested in working for us and hire our staff. And we'll need to get set up with electricity, telecom stuff, trash pickup -- all that stuff.

As I said -- a lot has to happen between now and September. But we're on our way!

Got questions about the store or the startup process? Want to join our growing list of volunteers? Leave a comment here and I'll answer it, or email me at jessica@greenlightbookstore.com and I'll do my best to get back to you. We love the community's involvement in this project, and we want to stay connected with you!

The HarperStudio Interview

HarperStudio is a very cool new imprint of large publisher HarperCollins -- they're working on smart new models for publishing, paying authors, and marketing in the 21st century. They also have a very cool blog, 26th Story. Earlier this week, they asked me for an interview about Greenlight Bookstore.

And here it is!

Thanks to the HarperStudio folks for listening, and to Fort Greene for being the community that makes us not seem crazy.