At the PowerUp! ceremony last night, I mentioned the headline of the (otherwise lovely) New York Times article on my bookstore party, which read "A Woman Dreams of Opening a Bookstore, and Defying the Trends." I asserted that the existence of the 75 stellar business plans in this year's competition suggest that my efforts to open an indie bookstore actually embody any number of trends: toward localism, toward idealistic entrepreneurship, toward communities taking charge of their own sustainability, toward valuing books, toward the growth of vibrant, savvy independent businesses.
Thus, it was rather gratifying to read in book industry newsletter Shelf Awareness today that two major papers have been revisiting the common perception of the trends.
The Wall Street Journal article "Folks Are Flocking to the Library, a Cozy Place to Look for a Job" begins
"A few years ago, public libraries were being written off as goners. The Internet had made them irrelevant, the argument went. But libraries across the country are reporting jumps in attendance of as much as 65% over the past year..."
Business librarian Maud Andrews and I discussed this issue at the reception last night: that bookstores and libraries have certainly had to revamp their business model, to become gathering places for the sharing of information rather than warehouses of information on paper. But it's working, for both of us.
The San Francisco Chronicle's piece "Bay Area indie bookstores beat the odds" (deja vu to the Times article) begins thusly:
"As everyone knows, independent bookstores are dead. Or at least dying. Next to opening an indie video rental store, it is hard to imagine a less promising investment opportunity.....
Defying conventional wisdom, and despite what you hear every time a landmark bookstore closes - Stacey's on Market Street is the latest example - independent bookstores are thriving in San Francisco."
The article details the passion and smarts of Preveen Madan and Christin Evans, who bought the small indie store Booksmith and are succeeding in their goal to "push the boundaries of a bookstore for the 21st century," along with Pete Mulvihill, one of the three partners that runs Green Apple Books, who talks about indie bookstores curatorial role.
It feels serendipitous to hear these stories that question the negative "trends" by really observing the successes and changes that are occurring in the world of books, after going out on a limb to assert that the trends are not as they are often assumed to be. Given the wonderful plans I saw last night, and the passion and energy evident in the entrepreneurs, the future is not so bleak as it might have appeared.
(cross-posted on The Written Nerd)
Showing posts with label optimism. Show all posts
Showing posts with label optimism. Show all posts
Thursday, January 15, 2009
Wednesday, December 3, 2008
James Glieck is right
Amid a certain amount of gloom in the book industry these days, I am grateful for the clear-headed optimism of New York Times op-ed writer James Glieck, in his article "How to Publish Without Perishing."
He talks about how despite technological advances (the Kindle) and shifts in paradigm (the Google copyright agreement), there's no need to worry about the longevity of the book. I strongly encourage you to read the entire piece, but here are my favorite bits:
Book as hammer, book as bicycle. I like this metaphor: that which is useful and necessary and ubiquitous, even when there are more high-tech options out there.
Glieck is also surprisingly sanguine about the results of Google's agreement with the Authors Guild, despite being on the opposite side in the legal challenge. Google now has the right to digitize not only books in the public domain, but those protected by copyright but out of print. What does that mean?
I feel like someone just articulated what I've been saying all along. Here's hoping publishers, booksellers, and readers are listening.
He talks about how despite technological advances (the Kindle) and shifts in paradigm (the Google copyright agreement), there's no need to worry about the longevity of the book. I strongly encourage you to read the entire piece, but here are my favorite bits:
"As a technology, the book is like a hammer. That is to say, it is perfect: a tool ideally suited to its task. Hammers can be tweaked and varied but will never go obsolete. Even when builders pound nails by the thousand with pneumatic nail guns, every household needs a hammer. Likewise, the bicycle is alive and well. It was invented in a world without automobiles, and for speed and range it was quickly surpassed by motorcycles and all kinds of powered scooters. But there is nothing quaint about bicycles. They outsell cars."
Book as hammer, book as bicycle. I like this metaphor: that which is useful and necessary and ubiquitous, even when there are more high-tech options out there.
Glieck is also surprisingly sanguine about the results of Google's agreement with the Authors Guild, despite being on the opposite side in the legal challenge. Google now has the right to digitize not only books in the public domain, but those protected by copyright but out of print. What does that mean?
"In bookstores, the trend for a decade or more has been toward shorter shelf life. Books have had to sell fast or move aside. Now even modest titles have been granted a gift of unlimited longevity.What should an old-fashioned book publisher do with this gift? Forget about cost-cutting and the mass market. Don’t aim for instant blockbuster successes. You won’t win on quick distribution, and you won’t win on price. Cyberspace has that covered.
Go back to an old-fashioned idea: that a book, printed in ink on durable paper, acid-free for longevity, is a thing of beauty. Make it as well as you can. People want to cherish it."
I feel like someone just articulated what I've been saying all along. Here's hoping publishers, booksellers, and readers are listening.
Friday, October 24, 2008
Bookstores in Bad Times
Note: At last weekend's meeting of the board of NAIBA (the regional booksellers's assocation of which I am an executive board member), secretary Eileen Dengler "comissioned" a piece for the upcoming NAIBA newsletter. This is something I've had on my mind lately, so it was a great motivation to write out my thoughts, and Eileen graciously agreed to let me cross-post it here. Your comments are most welcome.
Bookstores in Bad Times
At this particular moment, it’s a challenge to be an idealist and an optimist: two labels I’ve embraced as I’ve found my calling as an independent bookseller. Newspaper headlines, daily sales totals, and our own tightening belts tell us that things are tough, and getting tougher. As we head into the holiday season, where most of us make 40% of our yearly sales, it can seem logical to throw up our hands and wait for the apocalypse.
But booksellers are tough, and relish a challenge. And somehow I keep finding reasons to be optimistic.
For example: if our memories are long enough, we can remember that at least through August, US Census numbers (as reported in Shelf Awareness) showed that bookstore sales continued to rise month by month over last year’s numbers, even as retail sales overall were stagnant. That seems to suggest that bookstores may be more resilient than some other segments of the economy.
And economic hard times can actually be pretty good for purveyors of books. Sara Nelson of Publishers Weekly quoted Random House founder Bennett Cerf in her October 6 column: in his 1977 memoir, he asserted “The publishing business has always been rather stable. It doesn't soar when things are going crazy and people with a lot of money are spending it. . . By the same token, when everything goes to hell, books become one of the cheapest forms of pleasure.”
You’ve probably already heard the formulation “Books and Booze”: the two commodities that continue to sell when folks have little money to spend. The 15 or 25 dollars someone spends on a good book represents an investment in pleasure, entertainment, and escape that lasts a lot longer than a movie, and costs a lot less than an iPhone or a Blu-Ray player. (And if you’re selling wine or beer in your bookstore, you’re doubly insured.)
And we have the advantage of being on Main Street, not Wall Street. We’re not answerable to jittery stockholders who demand impossible quarterly growth; we are the ones we have invested in, and we’re in it for the long haul. I think more consumers are starting to understand the benefits of that. Now is the moment when the message of shopping locally to support your local economy is more resonant than ever. We have the marketing tools of IndieBound, as well as our own local first organizations and publicity efforts and personal relationships, to get that message across, and people are listening.
If we are heading into another depression – well, we’ve been here before. The publisher returns system was implemented during the Great Depression of the 1930s – so in a way, our industry has a safety valve built for just such an economic environment. As CEO Avin Domnitz of the American Booksellers Association reminded us in his open letter, now is the time to take advantage of that system, and make sure our inventory is serving us well.
Avin is a pragmatist, as are most booksellers, and I’m grateful to them for reminding me when it’s time to face hard facts. But to quote Avin himself, “Now is the time to look at your business carefully, to first identify trends, and, then, to find ways to enhance those that are positive and to soften those that are negative.”
To me, looking with all honesty at the reasons to be optimistic is one of the ways to enhance positive trends. While we work on controlling our inventory, payroll, and cash flow, we booksellers would all do well to remember the good stuff. It’s never a bad time to get inspired, to be hopeful, to remember what we have to offer, and what we have to rely on, even in tough times.
One of my fellow NAIBA board members passed along an article describing the economic downturn as an approaching storm. It’s scary, and it could get ugly.
But independent bookstores are a port in the storm. We sell a product that people can feel proud – and smart – to spend their money on. We create spaces that offer a welcome third place (and that doesn’t have a two-drink minimum). We offer human connection, and free conversation. We have “one of the cheapest forms of pleasure”, and one of the richest sources of community. We are what people are looking for.
So I’m still an optimist. And like all of us, I’m an idealist. We can and should be savvy business people (so we can keep doing what we’re doing), but we’re never going to make a massive fortune as independent booksellers, no matter how good or bad the economy gets. That's not why we do it. We do it because being an independent bookseller is one of the great good things one can do in the world. And our stores are islands of hope and perspective in scary times. We’ll be fine, because what we have to give is just what is needed now: Community. Ideas. Stories. Shelter from the storm.
Bookstores in Bad Times
At this particular moment, it’s a challenge to be an idealist and an optimist: two labels I’ve embraced as I’ve found my calling as an independent bookseller. Newspaper headlines, daily sales totals, and our own tightening belts tell us that things are tough, and getting tougher. As we head into the holiday season, where most of us make 40% of our yearly sales, it can seem logical to throw up our hands and wait for the apocalypse.
But booksellers are tough, and relish a challenge. And somehow I keep finding reasons to be optimistic.
For example: if our memories are long enough, we can remember that at least through August, US Census numbers (as reported in Shelf Awareness) showed that bookstore sales continued to rise month by month over last year’s numbers, even as retail sales overall were stagnant. That seems to suggest that bookstores may be more resilient than some other segments of the economy.
And economic hard times can actually be pretty good for purveyors of books. Sara Nelson of Publishers Weekly quoted Random House founder Bennett Cerf in her October 6 column: in his 1977 memoir, he asserted “The publishing business has always been rather stable. It doesn't soar when things are going crazy and people with a lot of money are spending it. . . By the same token, when everything goes to hell, books become one of the cheapest forms of pleasure.”
You’ve probably already heard the formulation “Books and Booze”: the two commodities that continue to sell when folks have little money to spend. The 15 or 25 dollars someone spends on a good book represents an investment in pleasure, entertainment, and escape that lasts a lot longer than a movie, and costs a lot less than an iPhone or a Blu-Ray player. (And if you’re selling wine or beer in your bookstore, you’re doubly insured.)
And we have the advantage of being on Main Street, not Wall Street. We’re not answerable to jittery stockholders who demand impossible quarterly growth; we are the ones we have invested in, and we’re in it for the long haul. I think more consumers are starting to understand the benefits of that. Now is the moment when the message of shopping locally to support your local economy is more resonant than ever. We have the marketing tools of IndieBound, as well as our own local first organizations and publicity efforts and personal relationships, to get that message across, and people are listening.
If we are heading into another depression – well, we’ve been here before. The publisher returns system was implemented during the Great Depression of the 1930s – so in a way, our industry has a safety valve built for just such an economic environment. As CEO Avin Domnitz of the American Booksellers Association reminded us in his open letter, now is the time to take advantage of that system, and make sure our inventory is serving us well.
Avin is a pragmatist, as are most booksellers, and I’m grateful to them for reminding me when it’s time to face hard facts. But to quote Avin himself, “Now is the time to look at your business carefully, to first identify trends, and, then, to find ways to enhance those that are positive and to soften those that are negative.”
To me, looking with all honesty at the reasons to be optimistic is one of the ways to enhance positive trends. While we work on controlling our inventory, payroll, and cash flow, we booksellers would all do well to remember the good stuff. It’s never a bad time to get inspired, to be hopeful, to remember what we have to offer, and what we have to rely on, even in tough times.
One of my fellow NAIBA board members passed along an article describing the economic downturn as an approaching storm. It’s scary, and it could get ugly.
But independent bookstores are a port in the storm. We sell a product that people can feel proud – and smart – to spend their money on. We create spaces that offer a welcome third place (and that doesn’t have a two-drink minimum). We offer human connection, and free conversation. We have “one of the cheapest forms of pleasure”, and one of the richest sources of community. We are what people are looking for.
So I’m still an optimist. And like all of us, I’m an idealist. We can and should be savvy business people (so we can keep doing what we’re doing), but we’re never going to make a massive fortune as independent booksellers, no matter how good or bad the economy gets. That's not why we do it. We do it because being an independent bookseller is one of the great good things one can do in the world. And our stores are islands of hope and perspective in scary times. We’ll be fine, because what we have to give is just what is needed now: Community. Ideas. Stories. Shelter from the storm.
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